Tuesday, October 20, 2009

Feinding upon the weak and vulnerable ... Quickstar, Amway, Britt Worldwide Schemes ..

A few years back when I was a Graduate Student in Physics at UC Riverside, I was approach by a a North-West Indian couple with a business proposition to work with a network marketing company called Britt World Wide (BWW), that works with Quixstar, a wholesale distribution company.

They said I can try it out and cancel anytime. When I signed up under the explicit understanding that this is a trail, I was surprise to get hit with a initiation bill of $500. Upon receiving this bill I requested to opt out. But it didn't go down well with this couple.

After being super nice to me, they're whole attitude change. The name calling began, and they said I cannot back out ... there and then I new I had to get out fast.

Their representatives, or as the official term goes, Independent Business Owner (IBO) fiend on the vulnerable and weak, students are an easy target. They all have a similar marketing pitch . Claim ing you can be as rich as so and so, or so and so, citing Ray Kroc as an example. Not realizing that it takes more than what these schemes claim to make it big like Ray Kroc. An Entrepreneur is driven by vision, a vision to change the world in some form or the other. The fame and wealth in many cases are the by product.

To be a successful entrepreneur one must have a vision, coupled with a keen and burning desire to do something at any cost. It takes immense dedication to break from the status quo and mundane rate race of the world.

I will say one thing that the founders of Quixstar (or Amway) were genius'. To come up with a marketing scheme that disseminate sthere products in a manner that to much regard has sustain for generations. Don't go for the product they created, study and try and emulate the founders, Jay Van Andel and Richard DeVos. Emulate there methods to success and combine that with your passions, interests and profession and see if you can develop a product(s) and unique business model(s).

No comments: